This category introduces participant's cases we discussed in workshops. The variety of issues people come across reflects the multitude of cross-cultural misunderstandings and how disrupting and dysfunctional they can be.

"I thought everyone here greet each other with a kiss. I tried to kiss my...

This category introduces participant's cases we discussed in workshops. The variety of issues people come across reflects the multitude of cross-cultural misunderstandings and how disrupting and dysfunctional they can be.

"I went to visit a supplier to one of our main customers with whom we...

This category introduces participant's cases we discussed in workshops. The variety of issues people come across reflects the multitude of cross-cultural misunderstandings and how disrupting and dysfunctional they can be.

"In our project in Colombia we wanted to involve all different stakeholders...

This category introduces participant's cases we discussed in workshops. The variety of issues people come across reflects the multitude of cross-cultural misunderstandings and how disrupting and dysfunctional they can be.

 "I flew from Germany to China for a meeting with my counterpart at an...

In this book I describe and apply the Cultural Quantum® Five Step Method to a variety of cases. It took me a long time to develop and fine-tune the method. My deep immersion into Asia pushed me in learning to look at the world around me beyond my the European frame of reference I was brought...